Let's look at the key marketing metrics and KPIs you can use to measure your digital marketing performance with a conversion rate of 20 qualified leads (MQL) to sales qualified leads (SQL). Amine is a writer and technology entrepreneur. He is currently the CMO of Regal Assets and the CEO of IronMonk Solutions. As a marketer, you have to write down your numbers.
Fortunately, there are a handful of simple key performance metrics (KPIs) you can use to measure and substantiate the success of your marketing efforts. If you know what they are, you can take your next performance review out of the ordinary. The “K” in the KPI means something. If you accumulate a list of a dozen or more KPIs, you can hide your marketing performance and distract from the progress you've made.
When I prepare a marketing performance report, I like to use five or six KPIs more than that, and I've found that I'm simply adding noise. Carefully select some of the key performance metrics and follow them. Don't be tempted to include all the statistics in your reports, include only those that reflect the objectives of your campaign. The CPA describes the total cost of acquiring a customer during a specific marketing campaign.
You can get an approximate CPA figure by taking the total amount in dollars spent on acquiring new customers through your campaign and dividing it by the number of new paying customers acquired during the campaign. The lower your CPA relative to the customer's lifetime value, the better your marketing efforts will be successful. Return on investment in marketing channels (MCROI) This KPI represents the number of times your brand is mentioned on social networks and online spaces within a given period. Keep track of the amount of organic “buzz” your brand generates and how often people include your brand in relevant discussions.
However, the disadvantage is that it does not specify whether the mentions have a positive or negative tone. To calculate your brand mentions, you can try using Google Alerts to get an approximate manual estimate. However, larger brands may want to use a third-party social listening service, such as Netile, Talkwalker, or Sprout Social. Demonstrate your performance with KPIs There is no single KPI that is most important for all industries.
Rather, it's up to you to decide which indicator best represents the progress you've made in achieving the objectives of your company or your customers. For some, this might focus on revenue; for others, social KPIs are a better indicator of success. To tell the full story, you often have to combine a little bit of both. The Forbes Communications Council is an invitation-only community that can be accessed by invitation only for executives from successful public relations, media strategy, creativity and advertising agencies.
Brand awareness refers to how familiar consumers are with your brand and its values. A large part of marketing aims to increase brand awareness and create positive associations. But, understandably, this might seem like a bit of a nebulous concept. How do you measure brand awareness? Both metrics are essential for measuring brand awareness, but they require different approaches.
The proven method for measuring brand awareness is through a customer survey, which is usually conducted online or over the phone. However, this measurement of assisted knowledge can be problematic, since just mentioning your brand can lead to biases in the results. Using digital data can lead to more reliable measurements of consciousness without assistance. Another way to measure brand awareness is through social listening.
You can get an idea of your brand's appeal to different demographics by tracking mentions on social networks. The volume of mentions and reach are two KPIs for brand awareness on social networks. They refer to the number of peripheral interactions that your brand can get from mentions. CTR varies by industry and delivery method, but the average CTR is around 2%.
For example, if four out of a hundred people who see your ad download your brochure (if that's your goal), you'll have a conversion rate of 4%. Divide your profits by the investment and then multiply them by 100 to get a percentage figure that is your ROI. This is a shared burden between those who sell digital media and business owners and sellers looking to maximize their ROI. While the specific combination of key performance indicators you track will depend on your company and the exact channels you're targeting with your digital marketing campaigns, there are several categories that apply to most companies that do business online.
Without the right vocabulary to measure and describe your progress, you won't have much to prove when it comes to the success of your marketing. A key performance indicator (KPI) is a quantifiable measure, or metric, that you can use to measure some aspect of your company's performance and marketing activities. But how do you measure performance on the road to achieving that goal? Or the effectiveness of your marketing spending and sales campaigns?. Marketing Key Performance Indicators (KPIs) isolate measurable and quantifiable benchmarks to help determine where your strategic, operational and financial efforts are working and where they may be insufficient.
Tracking several digital marketing KPIs will provide your marketing team with all the information they need to make wise decisions about your business. With an ocean of advertising content available, it's more important than ever to reach your audience with your performance marketing efforts. There are plenty of examples of how measuring digital marketing performance can lead to success, and here are some examples and success stories. You should track your digital marketing metrics to have a clear idea of what works and what doesn't.
DashThis is the power behind thousands of reporting panels created and delivered by agencies and digital marketers every month. Nowadays almost everything can be tracked, so it's easy to see exactly where your paying customers are coming from, their cost per lead, cost per acquisition, what digital marketing efforts have worked best, and so on. As websites continue to gain more importance in the consumer experience, so does the need to measure the efficiency of digital marketing. .
